Amascotgoodbye+anawardwinningartistdelvesdeeper
Commonwealth Games
A mascot goodbye + an award winning artist delves deeper
Year
2025 - 2026
CLIENT
The Commonwealth Games
SERVICES
Video
With an initial campaign in 2025, the Commonwealth Games needed a film to retire their old mascot in preparation for the new mascot to take the stage. A brilliant campaign, created and directed by Story Shop, surrounded the idea of Clyde delivering a press conference to the media, announcing his retirement. Heading into 2026, I worked again with the Glasgow 2026 team to create some short films around Turner Prizing winnning artist Jasleen Kaur. Detailing her process, the installation and meaning behind the works, the films were released across channels to align with the physical pieces being revealed to the public around Glasgow city centre.
With an initial campaign in 2025, the Commonwealth Games needed a film to retire their old mascot in preparation for the new mascot to take the stage. A brilliant campaign, created and directed by Story Shop, surrounded the idea of Clyde delivering a press conference to the media, announcing his retirement. Heading into 2026, I worked again with the Glasgow 2026 team to create some short films around Turner Prizing winnning artist Jasleen Kaur. Detailing her process, the installation and meaning behind the works, the films were released across channels to align with the physical pieces being revealed to the public around Glasgow city centre.
With an initial campaign in 2025, the Commonwealth Games needed a film to retire their old mascot in preparation for the new mascot to take the stage. A brilliant campaign, created and directed by Story Shop, surrounded the idea of Clyde delivering a press conference to the media, announcing his retirement. Heading into 2026, I worked again with the Glasgow 2026 team to create some short films around Turner Prizing winnning artist Jasleen Kaur. Detailing her process, the installation and meaning behind the works, the films were released across channels to align with the physical pieces being revealed to the public around Glasgow city centre.
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