In 2024 I completed two separate shoots with Mossgiel, a milk brand trying to change the dairy industry from the inside. Headed by farmer Bryce, Mossgiel required an initial release video for the launch of their CrowdCube investment campaign. The concept of Bryce reading a faux bedtime story about how big dairy left their dirty stamp on the industry was developed by the geniuses over at StoryShop and on the first shoot I was accompanied by Jamie Graham who was largely behind the writing + direction.

For our second film, the focus was more on raising public investment compared to the original outreach on larger firm investment. StoryShop again conceptualised an eye-catching script that followed Danny Campbell (an esteemed architect and presenter on Scotland's Home of the Year) around the Mossgiel farm, touring it as if it was a competing house on daytime tv.