An activation from Innis & Gunn in central Edinburgh to further continue the campaign against 'faux' Spanish beers. StoryShop had worked with I&G to develop the concept of 'launching' a new beer, hence the aptly named 'Iññez & Gunn' bottles that were being handed out to passers by.

This project was really lead by the brains behind it and the reaction relied heavily on how the public reacted in real time. Technically, this was somewhat challenging as, whilst the shoot itself only last around 40 minutes (the free beers went fast, very fast), I was required to be rolling the entire time as there was reactions happening from members of the public constantly. It was also more of a specific audio setup to ensure we captured the handover, the person's reaction and also, the live band we had playing.